Real estate photography pricing sheet template
An editable price sheet for real estate photographers: packages by square footage, an add-on menu, travel fee rules, and a built-in calculator that shows your cost and margin for every package. Fill it in, then print the client-facing menu for agents.
For: Real estate photographers building or updating a service menu. Free, no email required.
What's inside
Everything the template covers
Package tiers by home size
Three or more packages by square-footage band, each with photo count and what's included, ready for your prices.
Add-on menu
Rows for drone, video, twilight, floor plans, 360° tours, and rush delivery, so agents can see extras at a glance.
Travel fee rules
A place to set your free radius and how you charge beyond it, so every quote handles distance the same way.
Cost and margin calculator
Enter your hours, rate, and costs, and the sheet calculates cost and a suggested price from your target margin.
Printable client menu (PDF)
A clean price menu layout you can send to agents or attach to your website.
How to use it
From download to done
- 1
Download the spreadsheet and open it in Excel, Google Sheets, or Numbers.
- 2
In the cost calculator tab, enter your time on site, editing time, travel, hourly rate, and target margin.
- 3
Use the suggested prices to fill in your package and add-on tiers on the price sheet tab.
- 4
Set your travel fee rule and any notes agents need to know, such as turnaround time.
- 5
Send agents the printable menu, and keep the spreadsheet as your master price list.
Price by size, not by hours
Agents want a number before they book. Size bands keep it simple while protecting your time on large homes.
Make add-ons pay for themselves
Video and twilight add far more editing than shooting time. Price them from their full time, not just the minutes on site.
Review prices on a schedule
Revisit your sheet when costs change or your calendar fills, rather than adjusting one quote at a time.
Turn your price sheet into a menu agents order from
In ShootPortal, your packages become a service catalog on your branded request form. Agents pick a service, get an automatic preliminary estimate with your travel fee, and the request lands as a project you can schedule, bill, and deliver.
FAQ
Template questions
Does the template include recommended prices?
No. Prices are blank or marked as examples, because the right price depends on your costs and your market. Use the built-in calculator or the free real estate photography pricing calculator to set them.
Can I use it in Google Sheets?
Yes. Upload the .xlsx file to Google Drive and open it with Google Sheets. The formulas carry over.
What's the difference between margin and markup in the calculator?
Margin is profit as a share of the price; markup is profit as a share of cost. The calculator uses margin, so a 30% margin means you keep 30% of what the client pays.
Keep going
- Real estate photography pricing calculatorPrice every home size and download a branded price list.Free tool
- Photography quote builderCreate a polished client quote and download it as a PDF.Free tool
- Drone photography quote templateFill it in online with your logo and prices, then download a polished PDF.Free template
- Photography invoice templateMake it online: logo, automatic totals, and balance due, then download a PDF.Free template
- GuideReal Estate Photography Pricing Guide 2026: What to Charge for Photos, Video, and Drone ServicesRead the guide
- GuideHow to Start and Grow a Real Estate Photography Business in 2026Read the guide
- ShootPortalreal estate photography softwareRun listings from request to paid and delivered.See how it works
Templates help. A system runs the business.
ShootPortal connects requests, estimates, scheduling, client communication, payments, and delivery on one project, in a portal branded to you.
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